It is a fact. In today’s fully digital environment, companies are faced with a range of online offences, including counterfeiting, but also misleading commercial practices and defamation. They must therefore continuously monitor and combat these infringements in order to safeguard their reputation and protect their intellectual property (IP) rights. To defend themselves, businesses must be able to provide evidence of the infringement and, in an ultra-digitalised world, speed of response is a key factor for success. This article explores the tools currently available to legal professionals.
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